A visitor to the Nobel Prize-winning physicist Niels Bohr’s home found a horseshoe hanging on the wall. In mock surprise he said to the man of science, “Surely it can’t be that you of all people believe a horseshoe can bring you luck?” “No," replied Bohr. “But I understand it brings you luck whether you believe in it or not.”


The Risk Associated with Cease and Desist Letters

In an ongoing trademark dispute between Forever 21 and Gucci, Forever 21, Inc. v. Gucci America, Inc., et al., 2:17-cv-04706 (C.D. Cal.), Gucci recently got the upper hand, slightly: the court granted Gucci’s partial motion to dismiss–but permitted Forever 21 to amend...

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Support For the NICS Database

By now, almost everyone has learned that the Texas church shooter was a man who was not allowed, under federal law, to possess a firearm. Despite the prohibition found in 18 U.S.C. § 922(g) that prevents a person convicted of domestic violence from possessing a...

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Ad Fraud—Beware!

The digital age has created a new issue for advertisers to tackle when implementing a marketing strategy—combating ad fraud. What is ad fraud? Ad fraud can occur in a number of ways, but the basic idea is that advertisers are tricked into paying for online...

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Money Damages in Trademark Cases

In the matter of Tiffany & Co. (“Tiffany”) v. Costco Wholesale Corporation (“Costco”), Tiffany won a whopping award of over $19.4 million for trademark infringement, trademark counterfeiting, and unfair competition. Costco had been selling solitaire diamond rings with...

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