A visitor to the Nobel Prize-winning physicist Niels Bohr’s home found a horseshoe hanging on the wall. In mock surprise he said to the man of science, “Surely it can’t be that you of all people believe a horseshoe can bring you luck?” “No," replied Bohr. “But I understand it brings you luck whether you believe in it or not.”

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The Risk Associated with Cease and Desist Letters

In an ongoing trademark dispute between Forever 21 and Gucci, Forever 21, Inc. v. Gucci America, Inc., et al., 2:17-cv-04706 (C.D. Cal.), Gucci recently got the upper hand, slightly: the court granted Gucci’s partial motion to dismiss–but permitted Forever 21 to amend...

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Support For the NICS Database

By now, almost everyone has learned that the Texas church shooter was a man who was not allowed, under federal law, to possess a firearm. Despite the prohibition found in 18 U.S.C. § 922(g) that prevents a person convicted of domestic violence from possessing a...

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Ad Fraud—Beware!

The digital age has created a new issue for advertisers to tackle when implementing a marketing strategy—combating ad fraud. What is ad fraud? Ad fraud can occur in a number of ways, but the basic idea is that advertisers are tricked into paying for online...

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Money Damages in Trademark Cases

In the matter of Tiffany & Co. (“Tiffany”) v. Costco Wholesale Corporation (“Costco”), Tiffany won a whopping award of over $19.4 million for trademark infringement, trademark counterfeiting, and unfair competition. Costco had been selling solitaire diamond rings with...

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