The Use of Proper Disclaimers in Ads

We review many ads that contain very prominent headlines designed to catch the consumer’s attention and draw her into the ad to buy the advertised product.  You might ask, “What good is an ad that does not contain a prominent headline, intended to attract attention...

Massachusetts Rifle Ban

Last week the United States District Court for the District of Massachusetts refused to find Massachusetts’ ban on the possession and transfer of assault style rifles unconstitutional. To be clear, assault rifles are already regulated under the National Firearms Act...

Sometimes, Lighter is Better

Sometimes four eyes are better than two; and six are even better.  This is how we feel when clearing ads for our clients, hopefully before they are presented to their clients, the advertisers. There are really two things we want to apply accurately: The law and common...

LVL XIII v. Louis Vuitton

Sellers of goods often will add a design element to their product and claim no competitor can copy its design, asserting it will violate trademark rights because the design element has become associated with the seller in the minds of consumers. In other words, the...